Join the Aldrich family of growth equity-backed companies
Marketing Manager - North America
Paymerang
Marketing & Communications
Vancouver, BC, Canada
Posted on Jul 8, 2025
Your role
.To facilitate the successful operation of the Division through appropriate liaison support areas for the provision of strategic and technical development.
.
What you'll be doing
Effectively manage all Divisional business projects, including budgets, resources and deadlines, in line with business requirements.
Contribute significantly to sales plans, channel development and overall Divisional strategic planning, providing support to Sales and Broker managers for target setting, commissions planning and implementation.
Effectively interface with all internal departments to secure buy-in to and achievement of business objectives and act as sign-off and focal point for Division’s PR activity.
Define and implement relevant marketing activities with the Product and Marketing Division, pro-actively identifying process improvements and liaise with internal and external third parties as required to deliver innovative solutions.
Assess & specify training needs for Divisional staff, ensuring those skills levels necessary to facilitate first class performance.
Purpose:
In line with the global PayByPhone (PBP) brand and marketing strategy, to support PBP’s North American Marketing activities both in assigned markets and globally.
Responsibilities:
● Support the Global Marketing Director in the initial generation, set-up and management of multi channel B2A, B2B & B2C marketing campaigns;
● Oversee the activation of Global and Local Campaigns in the relevant assigned markets
● Oversee local communication plans and provide copywriting support where required.
● Co-ordinate and manage attendance at any local Trade events
● Maintain campaign and workflow-specific editorial calendars, including scheduled send times, input and approval dates, and other key time-based responsibilities for each party involved;
● Ensure adherence to local Marketing Budget guidelines
● Be a brand ambassador, making sure that there is creative integration of Above the Line (ATL), Below the Line (BTL) and Digital campaigns and that they align with the PayByPhone brand identity;
● Support the creation and development of a digital strategy, with the help of the Global Digital Marketing Manager, including producing new content for both social media channels and PBP’s own website;
● Make sure that PBP’s communications are consistently challenging the norm and pushing the boundaries creatively.
● Create data driven campaign feedback to measure effectiveness and ROI.
● Ensure legal oversight and approval of any external communications
● Support business in any other activities on or offline, as required
Other things you may get involved with:
● Support / cover for wider Marketing team members as and when necessary e.g. during periods of sickness or holiday;
● Carry out other tasks and responsibilities as requested by your manager from time to time.
Required Qualifications
Essential Knowledge, Skills, and Experience
Essential
● A CIM qualification or equivalent
● Solid marketing experience with a background in implementing multi-channel campaigns (including Social Advertising, analytics, and measuring ROI);
● Proven ability to gather, analyse and present material (e.g. campaign results) clearly;
● Excellent presentation skills
● Able to produce well-written documents and reports.
● Excellent IT skills including Word, Excel & Powerpoint.
● Very high level of rigour, allowing to progress independently
Desirable
● Previous experience working in an app or SaaS based company
● Educated to degree-level;
● Experience of using Salesforce would be advantageous
Approach and Abilities
Role Specific
● Friendly, professional and confident working with people at all levels and when communicating directly with clients;
● Strong Presentation Skills
● Good organisational and time management skills – flexible and unflappable when responding within tight timeframes;
● Highly self-motivated with the ability to quickly acquire new skills;
● Able to build strong relationships with a wide range of stakeholders and thrive in a team environment.
● Financial rigour, ability to keep a budget up to date
● Ability to work with an international team
Communication
● Excellent written and oral communication skills.
Problem Solving/Decision Making
● Excellent attention to detail;
Level of Ownership (of tasks, projects, portfolios, and/or strategy)
● Approachable with a strong ‘can do’ attitude and an appetite to learn. Able to work on your own initiative.
● Owns the development of our clients’ engagement through marketing and communications campaigns.
Level of Leadership
● Able to solicit & engage other teams on specific issues
● Be able to propose process changes on a local or global scale
What does success look like in the role?
● Oversight and management of local marketing activities
● Customer-based marketing campaigns are set up in a timely way and are always managed appropriately.
● Campaign and work-flow specific editorial calendars are kept up-to-date and include all necessary information.
● Budget guidelines are met
● There is no negative feedback from external agencies around the design of campaign elements.
● There are no instances of there not being creative integration of ATL, BTL and Digital campaigns or of them not aligning with the PBP brand identity.
● Creating a strong and effective partnership with our external agencies ensuring positive feedback at all times.
● PBP’s communications are always creative and outside of the norm.
● Copywriting is relevant, is grammatically correct, free from spelling errors and is delivered on time.
● All external communications are fully approved by Legal.
● Effective, meaningful feedback is delivered to the Global Marketing Director after every campaign.
● You collaborate with the wider team/business in a consistently positive manner and all feedback reflects that.
#LI-LM1
#INDPRO-INT
#PBP
About Corpay
Corpay is a global technology organisation that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay. Our specialized payment solutions help businesses control, simplify, and secure payment for fuel, general payables, toll and lodging expenses. Millions of people in over 80 countries around the world use our solutions for their payments.
All offers of employment made by Corpay (and its subsidiary companies) are subject to the successful completion of satisfactory pre-employment vetting by an independent supplier (Experian). This is in accordance with Corpay's Resourcing Policy and include employment referencing, identity, adverse financial, criminal and sanctions list checks. We do this to meet our legal and regulatory requirements.
Corpay is dedicated to encouraging a supportive and inclusive culture among our employees. It is within our best interest to promote diversity and eliminate discrimination in the workplace. We seek to ensure that all employees and job applicants are given equal opportunities.
Notice to Agency and Search Firm Representatives: Corpay will not accept unsolicited CV's from agencies and/or search firms for this job posting. Resumes submitted to any Corpay employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of Corpay. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.