ProcessMaker, a fast-growing B2B software-as-a-service company, is on a mission to simplify the way custom business processes are built and run with our AI-powered automation tools. We are passionate about helping our customers reach their full business potential, and the Marketing Operations Specialist role is a vital part of this exciting initiative. The company is based in downtown Durham, NC with a global workforce, and supports remote work, unlimited vacation (US-based only), and a supportive work-life balance culture.

The Role

We are seeking a highly skilled Marketing Operations Specialist to join our dynamic Revenue Operations team. Reporting to our Revenue Operations Manager with a dotted-line to our CMO, the ideal candidate will have a deep understanding of marketing automation, CRM systems, and analytics, with specific experience in Salesforce and Pardot. This role will be pivotal in optimizing our marketing processes, enhancing lead generation efforts, and driving data-driven decision-making.

For this role, there is a preference for those who are based in or near the Triangle area (Raleigh-Durham-Chapel Hill, NC), but we are open to remote candidates who are willing to travel to Durham on a regular basis.

Responsibilities

Marketing Automation Management

Manage and optimize the Salesforce/Pardot marketing automation platform to execute email marketing campaigns, nurture programs, and lead scoring models
Manage, maintain and optimize other marketing software tools and their integrations with Salesforce including ZoomInfo, Bombora, G2, LinkedIn Campaign Manager, and Zapier to ensure campaigns are executed efficiently and continuously
Develop and implement lead nurturing programs to guide prospects through the sales funnel

CRM Integration

Ensure seamless integration between Salesforce and Pardot, maintaining data integrity and synchronization
Collaborate with the sales team to align marketing and sales processes, enhancing lead handoff and tracking

Campaign Execution

Collaborate with Content / Web & Digital Marketing team to ensure campaigns are captured, tracked, executed and analyzed
Monitor and analyze campaign performance, providing actionable insights to improve ROI

Data Management and Analysis

Maintain accurate and up-to-date records in Salesforce and Pardot, including lead and contact information, campaign tracking, and reporting
Analyze marketing data to measure effectiveness and identify opportunities for optimization

Reporting and Analytics

Generate regular reports on marketing performance, including lead generation, conversion rates, and campaign ROI
Provide data-driven recommendations to enhance marketing strategies and achieve business objectives

Process Improvement

Identify and implement process improvements to enhance marketing efficiency and effectiveness
Stay up-to-date with industry trends and best practices in marketing automation and CRM management

Qualifications

Bachelor's degree in Marketing, Business, or a related field
3+ years of experience in marketing operations, preferably within a SaaS environment
Proficiency in Salesforce and Pardot, with a strong understanding of marketing automation and CRM best practices
Experience with additional marketing tech stack tools (e.g., HubSpot, ZoomInfo, G2, Bombora, Qualified, Zapier)
Strong project management skills, with the ability to manage multiple projects simultaneously
Excellent communication and collaboration skills
Detail-oriented with a focus on data accuracy and process optimization
Knowledge of HTML/CSS for email and landing page customization
Familiarity with Google Analytics and other web analytics tools

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